Aware Health Boosts Sign-Ups by 34% with The Product Analytics
About Aware Health
Aware Health, a health-tech startup focused on preventing heart disease, launched their app with a clear mission: incentivize healthy habits through care plans, real-time health tracking insights, and community support. However, despite being in the market for a couple of months, Aware Health lacked visibility into how users were actually interacting with the app. This made it difficult to optimize the app itself and measure the effectiveness of their marketing efforts.
- IndustryHealth Care
- HeadquartersHyderabad, India
- TypeB2C
- Use CaseAudit, Set-up and Analysis
The Challenge: Lost in a Sea of Data
While Aware Health had integrated Mixpanel, a popular analytics tool, they weren't utilizing it effectively. Here's what they were facing:
- 1Tracking overloadThey were collecting a vast amount of data, but it wasn't well-organized. This resulted in a cluttered mess of information (noise) that obscured valuable insights into user behavior (signals).
- 2Blindspot on user engagementWithout data on how users interacted with the app after downloading it, Aware Health couldn't accurately measure the Return on Ad Spend (ROAS) for their marketing campaigns. Essentially, they couldn't tell if their marketing efforts were attracting users who actually engaged with the app.
The Solution: Unlocking User Behavior with The Product Analytics
Aware Health understood the importance of data-driven decision-making and partnered with The Product Analytics, a team of product analytics experts. We implemented a comprehensive solution to address their challenges:
- 1Defining Key Performance Indicators (KPIs)We collaborated with Aware Health to establish a clear roadmap of metrics aligned with their business goals (e.g., sign-ups, user engagement, and retention).
- 2Developing a Tracking PlanInstead of tracking everything, we identified specific user actions within the app that would answer key questions about user behavior. This ensured we were collecting the right data to provide valuable insights.
- 3Expert Support and Quality AssuranceOur team ensured proper Mixpanel implementation and addressed any technical issues during setup.
- 4Actionable Reporting DashboardsWe created user-friendly dashboards that provided real-time insights into user behavior across different stages, including conversion, activation, engagement, and retention.
- 5Integrated AnalyticsWe connected user acquisition data from Appsflyer, a mobile measurement tool, with in-app behavior tracked by Mixpanel. This holistic view allowed Aware Health to see the entire user journey, from initial exposure to the app through marketing channels to their in-app actions.
The Results: Data-Driven Decisions, Measurable Success
By partnering with The Product Analytics, Aware Health gained valuable insights that empowered them to make data-driven decisions and optimize their app for user experience:
- 1Bi-weekly InsightsRegular reports with actionable insights enabled Aware Health to make informed adjustments to their product roadmap, ensuring the app catered to user needs.
- 234% Sign-Up IncreaseBased on our recommendations, Aware Health implemented changes that led to a significant 34% jump in user sign-ups.
- 3Enhanced ROAS MeasurementWith integrated analytics, Aware Health could now measure ROAS based on user engagement and retention, not just app downloads. This gave them a clearer picture of which marketing channels were attracting valuable users who actively used the app.
- 4Improved EngagementWe identified areas for improvement in user engagement and recommended implementing CleverTap, a user engagement platform. This allowed Aware Health to deliver targeted messages and improve user retention within the app.
- 5Real-Time Alerts and Proactive InterventionThe Product Analytics implemented a system of automated alerts that notify the Aware Health team whenever a key metric falls below a predefined threshold. This allows for immediate investigation and proactive intervention, such as troubleshooting potential app issues or adjusting marketing campaigns, if there's a sudden drop in sign-ups for example.
Aware Health's success story exemplifies the power of data-driven product analytics for startups. By gaining a deeper understanding of user behavior, Aware Health was able to optimize their app, improve marketing effectiveness, and achieve significant results.
We at The Product Analytics understand the challenges faced by early-stage companies, and we're here to guide you towards similar success. Let's work together to unlock the power of your product data and achieve your goals.
We at The Product Analytics understand the challenges faced by early-stage companies, and we're here to guide you towards similar success. Let's work together to unlock the power of your product data and achieve your goals.
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This partnership has been precious to us, with Abdul working as an embedded team member on a fractional basis and allowing an early-stage startup like us access to product analytics skillsets. He brings years of product experience, and we have put his skills to good use.
