Our Story

• We've been there, building a feature factory.
• We've been in situations where we didn't have enough information to make product decisions.
• We've seen our features get used at a single-digit rate after they've been released.
• We've done it before, releasing new features without learning anything from our previous launches.

But in the end, we got the chance to evaluate and set up our product analytics from scratch. From there, moving ahead was an uphill battle of discoveries and refinements. We're sure that this is a stage that most startups go through today. Many of the founders and product managers we talked to agreed, citing new pain points and insights that led to "The Product Analytics". With our expertise, we'd love to help startups at all stages tackle this problem together.

Our Mission

We are product makers based in India with a focus on both quantitative and qualitative product analytics. Our goal is to help 500 product companies become data-driven for the greater good. Join us and harness the power of product analytics to help us reach our goal by 2025.

About Abdul Rahuman

Abdul is a fervent advocate of product analytics and a data-driven product maker. Abdul has built products that solve problems in the health-tech and HCM (Human Capital Management) industries with start-ups like Twin Health and enterprise businesses like SAP Labs and Zoho. He has also consulted a dozen of start-ups on product analytics.

Product Maker, Ardent fan of Build-Measure-Learn cycle and love being in the problem space