How The Product Analytics helps Arva Health Optimize Conversion Rate

Arva Health: Fertility Care, Reimagined
Arva Health, a new fertility-tech startup with the tagline "Fertility care, reimagined for India," empowers women and their partners on their path to parenthood. Freshly launched, Arva recognized the importance of data-driven decision making to optimize their website and app for user experience and growth. However, they lacked the expertise to set up and utilize product analytics effectively.
  • Industry
    Health Care
  • Headquarters
    Bangalore, India
  • Type
    B2C
  • Use Case
    Set-up and Analysis
The Challenge: Building a Data Culture From Scratch
  • 1
    Limited Analytics Expertise
    While Arva acknowledged the value of product analytics, they lacked the technical know-how to implement it methodically.
  • 2
    Ineffective Marketing Analytics
    Their existing Google Analytics setup yielded limited insights. Arva desired a holistic view of user behavior, from initial acquisition through retention.
  • 3
    Understanding User Drop-Off
    They couldn't pinpoint why users abandoned the checkout process and how to entice them back.
  • 4
    Cost Constraints
    As a pre-seed startup, budget was a crucial factor in choosing a product analytics partner.
The Solution: Unlocking User Behavior
The Product Analytics partnered with Arva Health to address their challenges through a comprehensive solution:
  • 1
    Defining KPIs and Tracking Plan
    We collaborated with Arva's founders to establish key performance indicators (KPIs) aligned with Arva's goals and outlined user journey tracking to analyze user behavior at each stage.
  • 2
    Expert Implementation
    Our team ensured flawless analytics implementation by Arva's engineers, preventing data inconsistencies and false positives.
  • 3
    Actionable Insights Dashboards
    We delivered 5 comprehensive dashboards with over 60 reports covering user acquisition, conversion, engagement, retention, and referrals.
  • 4
    Integration with Zoko
    We developed a plan to integrate Mixpanel, the analytics platform, with Zoko, WhatsApp for Business solution, allowing Arva for targeted outreach to users who abandon cart.

The Results: Measurable Success for Arva Health

  • 1
    Bi-weekly User Behavior Insights
    We provided regular reports, enabling Arva to understand how different user cohorts (users from organic traffic vs. marketing campaigns) interacted with the website before conversion.
  • 2
    Reduced Conversion Drop-Off
    Based on our analysis, we recommended a solution to address sign-up stage drop-off, which Arva implemented. This led to a significant increase in their conversion rate.
  • 3
    Visibility on User Engagement and Retention
    We provided insights into user engagement and retention across different user segments (e.g., users who opted for egg freezing vs. baseline fertility check up) after order completion within the app.
  • 4
    Zoko ROI and optimization
    Arva gained visibility into return on investment (ROI) for automated interventions via Zoko, allowing for targeted re-engagement efforts.
  • 5
    Answering Key User Behavior Questions
    The 60+ reports empowered Arva to answer 53 crucial questions about their customer base, including user interests, website navigation patterns, content preferences, and post-test app engagement
Arva's success story exemplifies the transformative power of data-driven product analytics for startups. With The Product Analytics as a partner, Arva gained valuable user insights, optimized their platform, and achieved measurable growth in conversion rates and user engagement.
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“
Working alongside Abdul has truly been a fantastic journey. His impact on our team has been immeasurable. Thanks to his unique approach, we've seen a significant boost in our KPIs. What sets Abdul apart is not just his professional skills but also his exceptional communication and unwavering commitment to delivering the best experience. His flexibility in working methods has made collaboration a breeze. Abdul has seamlessly become an integral part of our team & I highly recommend him!
Dipalie Bajaj, CEO, Arva Health
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